New Era Cap Company is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for MLBe and NFL, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines.
The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to truly express their personal style and individuality through its products ‘Fly Your Own Flag’. The Company is headquartered in Buffalo.
New Era is a family-owned company and has been for four generations. Ehrhardt Koch, who founded the company in 1920, was a turn of the century pioneer with the goal of revolutionising the headwear business.
In 1993, New Era became the exclusive supplier of on-field caps for MLB. Followed by the NFL, New Era partnered once again in a game-changing moment that saw the cap company obtain exclusive on-field rights for headwear. Since then, New Era has reinforced its reputation for quality and style by bringing a classic, uniform look to the sidelines. Hot on the heels of the NFL announcement, New Era released one of its most technologically advanced baseball cap yet, known as the Diamond Era cap. Infused with multiple technologies it quickly grew in popularity amongst the players and can now be seen during spring training and select games each season.